If you’re like me, it’s a lot more enjoyable looking at a map when you don’t need it. I think it’s because you can take your time and let it stir your imagination. That’s what I suggest you first do with Trends & Technology Timeline 2010+. (Note: You likely will have to adjust the magnification on your screen). Then, with some familiarity, you may want to create your own map.
The first thing you will notice is that the trend map looks like that of a subway system. This is an impressive and fairly new way to visualize information. I like it. But don’t let it deceive you. There is no certainty to the routes and the terrain. The map does not illustrate the future, rather it lays out alternative or possible futures.
Beyond just using it to noodle around how can this guide to alternative futures be approached? Here are some suggestions:
- Attentively pursue specific paths (financial services, home and family, work and business, etc.)
- Zoom out and ask yourself if the time zones make sense
- Identify which trends and developments are (or may) affect your own life or your organization
- Plan a time to sit down with your team and begin creating your own trend map as you now have a useful template to work with
I will close with this observation: Many from Gen Y don’t know how to use a map nor can they apply the concept of north, south, east and west. Soon you will be able to add the maps in your glove box to your personal museum of slide rules and wrist watches. Come to think of it, isn’t “glove box” a cute term?